Graduating with the Best Student Award from the Malaysian Institute of Art in 1974, Peter Chuah Pooi Khoon is a versatile artist who is active in both the media and advertising industry. Starting in 2000, he was appointed by Pos Malaysia to design stamps for the country. His Year of the Dragon Zodiac postal stamps designed in 2000 were widely sought after internationally, hitting high prices
at the Shanghai Hosane Co. Auction in 2012.

 As a member of the Negeri Sembilan Art Society and the Creative Advisor of the Malaysian Artist Society (PPM), Peter Chuah has played an active role in the artistic community. Since 1971, he participated in numerous regional and international group shows across Malaysia, Singapore, China, Thailand, Indonesia, Korea, Japan, the USA, and Germany. For instance, he exhibited at the "Cultural Art Expo Shenzhen", China (2010); “The 14th Asia Arts Festival Quanzhou”, China (2015); Longhua Art Musem (2017); National Art Gallery (2017), and Istana Sri Menanti (2020), as well as study tours and exhibitions in Indonesia (2010) and Niigata International Art College, Japan (2016). Noteworthy solo exhibitions include the first at the British Council in 1975; the second, "Glimpses of Jungle Fowl," in 2005, accompanied by a published catalogue; and his third solo at Galeri Prima in 2014.

In 2014, he was awarded the “Certificate of Appointment of Cultural Department Art Director” by the United World Chinese Association. His “Chengho Voyages Series" historical paintings are currently part of the Quanzhou Maritime Museum’s permanent collection in China.